Mary Kay

3.5 / 5
A direct sales beauty company, in business for over 60 years, where Independent Beauty Consultants sell skin care, makeup and fragrance.
Monthly cost
$0
Category
Network marketing
Last updated
October 13, 2026

Pros

  • Starts at $35 with the Mary Kay eStart
  • Earn 30% profit right away on sales through your online My Shop
  • Up to 50% profit once you are active
  • No recruiting required, and inventory is never required
  • Mary Kay buys back unused inventory at 90% of your cost within a year

Cons

  • The 50% profit level needs $450 in personal retail sales in a month
  • Optional Pro Start and inventory purchases add to your costs
  • You must sign up through an existing Beauty Consultant
  • Career car rewards go to the top 1% of the sales force

Verdict

Mary Kay is one of the most established direct sales companies, with a low $35 start and a model built on selling products rather than recruiting. The 90% inventory buyback is a real safety net.

Your profit depends on retail sales: the full 50% needs $450 in personal sales in a month, so it suits people who enjoy selling beauty products person to person and online.

Questions

How much does it cost to become a Mary Kay Beauty Consultant?
You start with the Mary Kay eStart for $35 plus tax. The Mary Kay Pro Start is an optional add-on within 15 days of starting.
Do I have to buy inventory to sell Mary Kay?
No. Inventory is never required. If you do buy some and decide to stop, Mary Kay repurchases original, unused Section 1 products at 90% of your net cost within one year of purchase.
How do Mary Kay Consultants earn money?
You earn 30% profit on retail sales through your online My Shop from the start, or up to 50% on products sold at suggested retail once you are active with $450 in personal retail sales in a month.
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