Kajabi vs Kartra: Honest Comparison

Two options, side by side, with the real costs and the honest downsides. No hype, just what I'd want my own family to know before they choose.

KajabiKartra
Overall rating3.53.5
Monthly cost$89$59✓
CategoryMarketing platformMarketing platform
ProsCourses, coaching, communities and email in one place; Polished, easy-to-use member experience; Recurring affiliate program for promoting Kajabi; Popular with coaches and course creatorsPages, funnels, email, memberships and checkout in one place; Affiliate program pays up to 40% recurring for the first 12 months; Free 14-day trial reported; Lower starting price than some big funnel builders
ConsExpensive, with plans reported from $89 to $399 a month; Running your own affiliate program needs the Growth or Pro plan; More than a beginner needs before they have a product; Extra AI credits and contacts cost moreEssentials plan is limited to 500 contacts and one course; Bigger plans jump to $119, $229 and $549 a month; Affiliate commissions stop after 12 months; Takes time to learn all the tools
VerdictKajabi is a great home for coaches and course creators who already have something to sell. It's pricey for beginners, so it makes most sense once you have a product and an audience.Kartra gives you most of what an online business needs in one login, and its affiliate program pays monthly for a year. The starter plan is small, so plan on upgrading as your list grows.
Choose Kajabi if you are a coach or course creator who already has a product and an audience. Choose Kartra if you want pages, email, memberships and checkout in one login from $59 a month.

Kajabi

A platform for selling online courses, coaching, memberships and communities, with built-in email, pages and payments.

Kartra

An all-in-one marketing platform for pages, funnels, email, courses and checkout, with plans from $59 a month and an affiliate program.
What I chose for my family

Tired of opportunities that promise everything and leave you on your own?

I was looking for something to help my family stop struggling to get by. The Home Business Academy is what I found. A done-for-you system, simple daily steps, and a community that actually shows up for you.

No hype. No fake screenshots. Just real people helping each other get started.

No pressure. Take a look and decide for yourself.