Amazon Seller (FBA) vs Shopify: Honest Comparison

Two options, side by side, with the real costs and the honest downsides. No hype, just what I'd want my own family to know before they choose.

Amazon Seller (FBA)Shopify
Overall rating3.54✓
Monthly cost$0✓$39
CategoryOnline selling platformOnline selling platform
ProsMillions of shoppers searching Amazon every day; Individual plan has no monthly fee; FBA lets Amazon store, pack and ship your orders; Prime shipping can help your items sellYour own branded store, not a shared marketplace; Easy store builder with thousands of apps and themes; Free trial to get started; Handles payments, shipping and inventory
ConsIndividual plan charges $0.99 per item sold, plus selling fees; Professional plan costs $39.99 a month plus selling fees; FBA adds fulfillment and storage fees; Buying inventory upfront is a real money riskBasic plan costs $39 a month, more on higher plans; You have to bring your own traffic; Apps and themes can add extra monthly costs; Takes time to set up products and marketing
VerdictAmazon puts your products in front of more shoppers than almost anywhere else. Fees and inventory costs add up fast, so do the math on every product before you buy stock.Shopify is the go-to choice if you want your own online store with your own brand. Unlike a marketplace, buyers won't find you on their own, so plan how you'll get visitors.
Choose Amazon Seller if you have products to sell and want Amazon's huge audience, after doing the fee math. Choose Shopify if you want your own branded store and have a plan to bring visitors.

Amazon Seller (FBA)

Sell your products on Amazon.com, with the option to have Amazon store, pack and ship your orders through Fulfillment by Amazon (FBA).

Shopify

A popular platform for building your own online store, with plans from $39 a month and a free trial.
What I chose for my family

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